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BrighterBalance, LLC ("BrighterBalance") has put together these Trademark Guidelines to explain the limited circumstances in which our brand names and logo may be used by customers, partners, developers, and the general public. Anyone referencing or displaying BrighterBalance's trademarks must follow these Guidelines.
Any use not expressly permitted below requires BrighterBalance's prior written permission. Requests go to hello@brighterbalance.app.
Your use of the BrighterBalance marks is subject to these Guidelines. If you have a separate written agreement with BrighterBalance containing trademark terms, those terms govern to the extent they conflict with these Guidelines, and these Guidelines apply in all other respects.
We maintain these Guidelines because:
We want the BrighterBalance name and logo to stay clearly associated with our own product, so schools and districts can always tell they're working with the genuine platform.
As more partners and integrators work alongside BrighterBalance, we want to give clear guidance on how to reference our brand without creating confusion about who built or owns what.
Clear, consistent use of our marks protects our customers as much as it protects us — it helps everyone know who they're doing business with.
The Butterfly logo, shown above, as claimed in U.S. Application No. 99905082.
The ® symbol reflects registration in the United States. BrighterBalance's trademark rights are not limited to the marks listed above, and we reserve the right to object to any use that creates a likelihood of confusion or dilutes our brand.
The appearance, layout, color scheme, and design of the BrighterBalance platform and website are part of BrighterBalance's protected trade dress and may not be imitated, framed, or reproduced.
These Guidelines grant a limited, revocable, non-exclusive, non-transferable, non-sublicensable, royalty-free permission to use the BrighterBalance marks solely in the specific ways described below, and no other rights. No other use is authorized, whether by implication, estoppel, or otherwise.
By using a BrighterBalance trademark, you acknowledge that BrighterBalance is the sole owner of that mark, that you will not challenge or assist any party in challenging its validity or our ownership of it, and that any goodwill created by your use of it belongs exclusively to BrighterBalance.
BrighterBalance may modify, condition, suspend, or revoke this permission at any time and in its sole discretion, with or without cause. On notice from us, you will promptly modify or discontinue the use we identify and remove the material at issue from circulation to the extent reasonably practicable.
To keep "BrighterBalance" strong and legally protectable, you must:
Use "BrighterBalance" as an adjective describing a product or service, never as a noun or verb (say "the BrighterBalance® platform," not "I BrighterBalanced my class").
Reproduce the mark exactly as shown, including internal capitalization, and never as two words.
Include the ® symbol on the first and most prominent use of "BrighterBalance," and the ™ symbol on the first and most prominent use of the Butterfly logo.
You may not:
Pluralize the mark ("BrighterBalances") or use it in possessive form as part of a product or service name ("BrighterBalance's Tracker").
Abbreviate the mark or combine it with other words, prefixes, suffixes, or hyphenated elements to form a new term (e.g., no "BBTrack," "BrighterBalanceEdu," or "BB").
Translate the mark into another language or transliterate it into another script.
Use outdated versions of our name or logo.
Use the mark, or any confusingly similar term, in metadata, keywords, hidden text, alt text, page titles, or source code for search engine optimization purposes.
Use the mark on merchandise, apparel, promotional items, or physical goods of any kind.
Use the mark, or content bearing the mark, to train, fine-tune, or evaluate a machine learning model, or to develop a competing product.
Using "BrighterBalance" as our company name in ordinary prose — "BrighterBalance is a Georgia company" — is trade name use and is not subject to the adjective rule above.
The Butterfly logo may not be used by anyone without BrighterBalance's prior written permission. This applies to customers, partners, integrators, resellers, developers, and the general public alike, and includes use on websites, in marketing or sales materials, in presentations, in app store and marketplace listings, and in social media profiles or posts.
Where we grant written permission, the logo file must be obtained directly from BrighterBalance rather than copied, screenshotted, or recreated from another source, and must be used exactly as provided. You may not:
Change the logo's colors, or reproduce it in any form other than the artwork shown above and provided by us.
Distort, stretch, rotate, crop, recreate, or otherwise modify the logo.
Reproduce it at a size or in a placement where it is not clearly legible and visually distinct from surrounding elements.
Combine it with your own logo or marks, lock it up with other elements, or add words directly around it.
Overlap it with shapes, photos, or other graphics.
Use it as a letter or character within a word.
Animate it, or use it as a favicon, app icon, avatar, or background.
Customers may use unmodified screenshots of the BrighterBalance® platform in their own internal training materials, documentation, and staff communications, provided that:
The screenshot is not cropped, annotated, or altered in a way that misrepresents the platform's appearance or functionality.
The screenshot contains no real student names, photographs, identification numbers, or any other personally identifiable information from education records. Please use demonstration or de-identified data. This protects students, and it protects you and your district under FERPA and applicable state student-privacy laws.
All other use of platform screenshots requires our prior written permission, including use in anything public-facing: websites, blog posts, presentations at conferences, social media, advertising, packaging, procurement submissions, and app store or marketplace listings.
You may use the BrighterBalance® word mark to refer accurately to our product in editorial, journalistic, and non-commercial contexts — a news article, a review, an academic paper, a personal blog post — without asking us first, provided that:
You use the name accurately, in full, and without modification,
Your use does not state or imply that BrighterBalance endorses, sponsors, approves of, or is affiliated with you or your organization,
Your use does not create confusion between your brand and ours,
You do not use the Butterfly logo, any stylized version of our marks, product icons, or platform screenshots, and
You follow the naming, domain, and account rules below.
Customers: publicly announcing our relationship requires our prior written approval. This includes press releases, case studies, customer testimonials, award submissions, conference presentations, and displaying the BrighterBalance name or logo on your website as a vendor, partner, or technology provider. We are usually glad to approve these — we just want to review them first. Write to us at hello@brighterbalance.app.
Referential use of the BrighterBalance name in your marketing, sales, or product materials requires a written agreement with BrighterBalance, or our prior written permission for the specific use.
Where that permission is in place, you may reference the BrighterBalance name solely to describe factual compatibility, provided that:
The reference makes clear your product is separate from, and not published by, BrighterBalance.
The reference is subordinate: BrighterBalance's name appears less prominently than your own product or company name, in the same typeface and size as the surrounding text, and never in a stylized form.
Your use does not suggest sponsorship, endorsement, certification, or partnership beyond what actually exists.
You do not use the Butterfly logo.
You include the disclaimer below.
You follow the naming, domain, and account rules below.
Permitted phrasing:
"Acme Rostering — built for BrighterBalance®"
"Acme Rostering works with BrighterBalance®"
"Acme Rostering is compatible with the BrighterBalance® platform"
"Acme provides implementation services for BrighterBalance® customers"
Prohibited phrasing, which implies a program or relationship that does not exist:
"BrighterBalance Certified," "BrighterBalance Authorized," "BrighterBalance Approved"
"Official BrighterBalance Partner," "BrighterBalance Partner"
"Powered by BrighterBalance," "Built on BrighterBalance"
"A BrighterBalance Company," "In partnership with BrighterBalance"
Required disclaimer. Materials referencing BrighterBalance must include, in legible type:
[Product] is independent of BrighterBalance, LLC and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by BrighterBalance, LLC.
We may require you to submit materials for review before publication, and may require changes to or withdrawal of any material at our discretion.
You may not use "BrighterBalance," the Butterfly logo, or any confusingly similar term or design, in:
Your company name, trade name, product name, or service name.
A domain name or subdomain (e.g., no brighterbalancetools.com, getbrighterbalance.com, brighterbalance-tools.com, or brighterbalance.acme.com).
A social media handle, account name, page name, group name, or profile title.
An app store, marketplace, plugin, or extension listing title.
An organization or repository name on GitHub or a similar platform.
The title of a newsletter, podcast, event, webinar series, user group, or online community.
An email address, or the display name on an email account.
You may not bid on "BrighterBalance," or terms confusingly similar to it, as a paid search or paid social keyword, and may not use the mark in ad copy, headlines, display URLs, or landing page titles.
If you are submitting a bid, proposal, or application to a state, district, or cooperative purchasing body, you may use the BrighterBalance® word mark accurately to identify BrighterBalance as the product you are offering, and may list it on approved-vendor and contract catalogs for that product.
You may not:
Use the BrighterBalance name in a procurement submission, vendor listing, or contract catalog where BrighterBalance is not the actual product being offered.
Represent yourself as BrighterBalance, or as an authorized reseller, distributor, or implementation provider for BrighterBalance, without a written agreement with us.
Use the Butterfly logo, platform screenshots, or BrighterBalance marketing collateral in a submission without our prior written permission.
Submit a bid or proposal that incorporates BrighterBalance as a subcontracted or bundled component without notifying us in writing in advance.
Permission to reference BrighterBalance's marks under these Guidelines grants no ownership interest in them. No third party — including customers, partners, integrators, and resellers — may file for trademark or service mark protection, in any jurisdiction, on any name or logo that contains, or is confusingly similar to, "BrighterBalance" or the Butterfly logo, or register a domain name that does the same.
No disparagement. Your use of, mention of, or reference to BrighterBalance and its products must not disparage BrighterBalance, its products, or its personnel.
No association with objectionable content. You may not associate our marks with material that is vulgar, obscene, indecent, defamatory, discriminatory, or unlawful, or with content that is inappropriate for a K-12 educational setting.
No waiver. BrighterBalance's failure to enforce any provision of these Guidelines is not a waiver of that provision or of any of our rights, and no course of dealing creates any right or license.
Reporting misuse. If you see a use of our marks that appears to violate these Guidelines, please let us know at hello@brighterbalance.app.
BrighterBalance reserves the right to update, modify, or revise these Guidelines at any time, in its sole discretion. The effective date above indicates when these Guidelines were last revised. Continued use of our marks after a revision constitutes acceptance of the revised Guidelines.
These Guidelines are not intended to set out an exhaustive list of BrighterBalance's trademark rights. BrighterBalance reserves all rights in its intellectual property, including trademark rights not expressly described in these Guidelines. If you have any questions about the use of BrighterBalance's trademarks or logos, please contact us at hello@brighterbalance.app.
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